Norwegian public service broadcaster NRK has employed the services of leading independent media asset management (MAM) technology solutions specialist Tedial.

The new centralised, fully configurable MAM will be able to be accessed by all NRK sites across the country enabling access to resources and operational activities specific to individual or group requirements. Balanced workflows across the broadcaster’s central and local offices are designed to increase efficiency by taking advantage of additional bandwidth and latency.
NRK also has a central interface for controlling and monitoring devices as well as what are claimed as ‘advanced’ ingest features. NRK’s new disaster recovery facility provides business continuity options to manage content replication and transfer to multiple sites. The new workflow is fully integrated with NRK’s existing metadata bank and third-party ecosystem.
Commented Helge Løken, NRK’s project manager production – Origo: “NRK is looking forward to collaborating with Tedial on this project. It is a company with a strong reputation in the broadcast industry and we have faith in its ability to deliver.”
Tedial says that ultimately NRK will now be able to take advantage of scalable tools that cost-effectively allow them to increase their media throughput in line with the unprecedented speed at which media consumption is increasing year-on-year. “New-generation MAM technology allows broadcasters and media companies to execute global operations and be competitive,” added Esther Mesas, the company’s chief sales and marketing officer. NRK required a long-term partner [that can help reduce] total cost of ownership and fulfil future technical requirements.”