Netflix users binge content on huge scale | VOD | News | Rapid TV News
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Netflix members are displaying markedly unique viewing patterns in how they consume content, the subscription video-on-demand (SVOD) leader has revealed in a survey.

Netfix binge scale 9 JUne 2016In its study Netflix examined global viewing of more than 100 serialised TV series across over 190 countries and found that users chose to binge watch their way through a series, on average finishing an entire season in one week. When members were focused on finishing a series, they watched a little over two hours a day to complete a season.

Though binge-watching of content was, said Netflix, ‘clearly’ the new normal, it added that not all series are enjoyed the same way. When organising series in relation to this benchmark, Netflix said interesting patterns emerges, ranging from so-called ‘high energy narratives that are devoured’ to thought-provoking dramas that are ‘savoured.’ This it called the Binge Scale.

The global median days to complete the first season of these series was five days. The median hours per session for completers overall was two hours and ten minutes. Series viewed less than two hours per day were identified as ‘savoured.’ Series viewed more than two hours per day were identified as ‘devoured.’ Series were not restricted by launch dates, runtime or number of episodes. Where a series falls on The Netflix Binge Scale has no relation to viewership.

“The Binge Scale indicated that the viewing experience of a series can range from the emotional to the thought-provoking,” explained Cindy Holland, VP of Original Content at Netflix. “Netflix helps you to find a series to binge no matter your mood or occasion, and the freedom to watch that series at your own pace - whether that’s to appreciate the drama of Bloodline or power through Orange is the New Black.”