Over 70% of Argentinians are using TVs to watch streaming and VOD content by connecting them to the internet through devices like Chromecast or Apple TV, consoles and set-top boxes (STBs).
According to a report from Carrier y Asociados, as internet video consumption becomes an everyday habit among Argentinians, the devices they watch it on are changing. Almost 80% of people are already watching some kind of video content through an online option, with YouTube the preferred platform, together with pirate streaming and downloads. With an estimated subscriber base of nearly two million, Netflix is the most used subscription video-on-demand (SVOD) option.
In this growing trend, most used devices are still computers, named as a source to access online video by 81% of users. But TV screens are gaining importance as streaming devices, unveils the report, and not only thanks to smart TVs.
Smart TVs are also becoming a regular device for the highest socio-economic groups. Last year, 1.5 million smart TVs were sold in Argentina.
However, for over 50% of viewers, streaming content means multiple devices, particularly for millennials, who prefer smartphones and tablets when it comes to watching online video.
