The integration between YuMe’s demand side platform (DSP), YuMe for Advertisers (YFA) and StickyADS.tv’s supplyside platform (SSP), will give advertisers and agencies access to premium video inventory online and on mobile across the globe.

“After successfully launching our end-to-end programmatic video advertising platform last year, we’re pleased to announce such a pivotal strategic partnership for YFA in Europe,” said Jayant Kadambi, chairman and CEO at YuMe. “This partnership expands the ability for our clients to purchase StickyADS.tv’s premium inventory across our major markets in Europe in a number of different formats, including Outstream and mobile, to deliver video campaigns in a seamless manner across multiple screens and devices.”

The partnership will provide customers access to more than 105 billion monthly bid requests, over 150 private exchanges in 150 global locations and 20 leading television broadcasters.

“We are delighted to enter into this formal agreement with YuMe that will contribute to widening our demand partner pool - more than 90 server-to-server demand integrations are live today,” said Gilles Chetelat, COO and co-founder at StickyADS.tv. “Through this new addition, we can now provide another premium direct demand source to our clients across the globe. YuMe’s strategic relationships with premium advertisers, especially in the US, will drive rapid growth for our clients.”