AT&T swoops in for Quickplay | OTT | News | Rapid TV News
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Telecoms giant AT&T is to beef up its over-the-top (OTT) credentials with the acquisition of cloud-based OTT platform provider Quickplay Media.

ATT quickplay 17 MayFounded in 2003, the Toronto-based Quickplay was one of the pioneers of mobile TV and multiscreen video and was bought out by Chicago-based private equity investment firm Madison Dearborn Partners in 2012 for around $100 million.

Terms of the AT&T acquisition have not been disclosed, but what is known is that the acquisition will complement the telco’s new cross-platform TV streaming service to be launched later this year. Quickplay already supports AT&T’s existing U-verse offering, and the companies believe that expanding on their existing relationship should prove relatively straight forward.

“Our strategy is to deliver video content however, whenever and wherever,” said John Stankey, CEO, AT&T Entertainment Group. “Quickplay’s multi-tenant IP distribution infrastructure, combined with AT&T’s leading scale in IP connected end points, will allow us to host and distribute all forms of video traffic. We intend to scale and operate an industry-leading video distribution platform, and viewers will get the high quality online video viewing experience they desire.”