Soaring digital reaches three-quarters of world’s TV households | Media Analysis | Business
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Global digital TV penetration has almost doubled in size over the last five years to reach 76.4% of households, according to the latest edition of the Digital TV World Databook from Digital TV Research.

Digital TV research 12 May 2016This rise represents 584 million digital TV homes being added in 138 countries between 2010 and 2015, bring the total to 1.170 billion households.

The total number of pay-TV households, both analogue and digital, reached 907 million by 2015, up from 716 million in 2010. The number of global digital pay-TV subscribers doubled from 382 million in 2010 to 771 million in 2015.

Of the additions, 156 million came from primary DTT, that is those homes taking DTT but not subscribing to cable, satellite TV or IPTV services. Digital cable contributed a further 231 million. Interestingly, the research found that here were more pay IPTV additions (88 million) than satellite pay-TV ones (67 million).

Looking at where the rises where happening, the Digital TV World Databook revealed that 381 million were in the Asia Pacific region, more than doubling that region’s total to 608 million. The study notes that China became the largest digital TV household nation in 2010, rising to 339 million digital TV homes (29% of the world’s total) by end-2015. Asia Pacific pay-TV households increased by 126 million – or two-thirds of the global additions – during this period to bring its total to 520 million.

Total pay-TV revenues from subscriptions and PPV revenues from films and TV episodes reached $206 billion in 2015, up by 19.4% from $172 billion in 2010. The China had the most pay-TV subs, at 264 million by end-2015 (up by 69 million on 2010). India added a further 32 million pay TV subs. US recorded pay-TV revenues nearly ten times as high as second placed China.