Hulu, Millicom tap Mediamorph for monetisation | Infrastructure | News | Rapid TV News
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Both OTT firm Hulu and pay-TV provider Millicom have selected Mediamorph to support and accelerate growth.

hulu revenueMillicom, which has more than 62 million customers in Latin America and Africa, delivers satellite pay-TV, residential cable and other TV broadband services under the Tigo Star brand.

Rapid expansion of content sources and an ever-changing media landscape has increased the challenge of managing contracts and making payments to channel providers. Millicom will utilise Mediamorph’s Linear Deals and Supplier Payments modules to get better insight into costs and save money.

“With our rapid expansion across our eight Latin American markets, we needed a flexible solution that allows us to better manage our linear channel deals. Spreadsheets weren’t cutting it,” said Luciano Marino, VP, Cable at Millicom. “Mediamorph’s platform is part of our scalable growth, so that we can continue to provide the best cable TV content and enable our customers to connect to the digital lifestyle.”

Hulu meanwhile has selected Mediamorph’s best-of–breed cloud-based software platform to better manage contracts and content costs as it expands its rich title library.

With content deal structures growing increasingly sophisticated, Mediamorph is aiming to offer a platform that will provide Hulu improved insight into the utilisation and costs of content, helping drive decisions on future investment.

Mediamorph’s rights-aware contract module known as Deals, empowers clients to manage, control and analyse contracts in a centralised manner. It supports complex and evolving financial deal elements, which are becoming more common in content distribution deals. Mediamorph’s Accounting and Analytics modules allow customers to gain insights into their content costs, calculating amortisation schedules, generating accrual reports, and producing supplier payment records.

“We are thrilled to be working with Hulu, a pioneer and leader in streaming TV,” said Rob Gardos, CEO of Mediamorph. “Contracts, titles and rights have exploded in the digital age. Our platform provides our customers improved understanding of costs and revenue drivers of their most valuable asset – their content. We look forward to helping Hulu continue to lead the pack as their service grows exponentially in the years ahead.”