VTR’s pay-TV share lessens in Chile despite adding subs | Pay-TV | News | Rapid TV News
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Liberty Global’s VTR continues to lead Chile’s pay-TV market, although it is losing ground to competitors despite having added subscribers in Q1.

vtr coloresAccording to the company’s quarterly report, VTR had 1.03 million subs by March 2016, 22,000 more than a year before. However, this figure is almost the same as that reported in December 2015, representing a 34.7% share, far below the over 40% share reached in 2013.

Cable TV is VTR’s largest operation in Chile, followed by Internet with 1.02 million revenue generating units (RGUs) and telephony (678,000 subscribers).

The company says it is satisfied with the results in a what is a stagnating pay-TV market. “With 13 new HD channels added in Q1, we remain the leader in Chile, offering the most HD channels of any fixed-line provider. Looking ahead to the second half of 2016, we are preparing for the introduction of Horizon TV, our next-generation video platform,” stated Liberty Global.

For the three months ended 31 March 2016, VTR reported that revenues had increased 8% to $209 million, compared to the corresponding prior-year period.

Despite reducing its share, the company solidly leads Chile’s pay-TV market. The second largest operator is Telefónica’s Movistar (21.6% share and over 635,000 subs), followed by DirecTV (17.9%, 526,000) and América Móvil’s Claro (14.8%, 435,000).

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