With the football tournament barely a month away, TV interaction platform provider Monterosa has been appointed by Carlsberg to create the interactive digital experiences for UEFA Euro 2016.

“Heading into our eighth consecutive UEFA European Football Championships we are constantly challenging ourselves and our partners to bring the best possible experience to our fans across Europe and around the world,” said Richard Whitty, senior marketing manager, football, Carlsberg Group. “Monterosa’s unique combination of technology, solutions and innovation allows us to let the fans really be a part of making key decisions during the Euro, and we can’t wait to see them getting involved.”
Carlsberg Group’s head of global marketing technology Martin Majlund added: “Monterosa’s LViS platform provides us with an enterprise-grade solution that will allow millions of fans around the world to interact with the Euros on the channel of their choice. For the first time they can engage through our website, the UEFA app or on social channels, we’ll be able to aggregate their votes and hopefully create the biggest ever sporting interaction.”