Using its LViS fan engagement platform, Monterosa will deliver a real-time interactive consumer experience across Facebook, Twitter, UEFA.com, the UEFA app and the football hub of Euro 2016 Official Partner Carlsberg. In a first for a global sporting event, fans will be able to interact with the Man of the Match and Goal of the Tournament experiences on the platforms and devices that are most relevant to them.

“Heading into our eighth consecutive UEFA European Football Championships we are constantly challenging ourselves and our partners to bring the best possible experience to our fans across Europe and around the world,” said Richard Whitty, senior marketing manager, football, Carlsberg Group. “Monterosa’s unique combination of technology, solutions and innovation allows us to let the fans really be a part of making key decisions during the Euro, and we can’t wait to see them getting involved.”

Carlsberg Group’s head of global marketing technology Martin Majlund added: “Monterosa’s LViS platform provides us with an enterprise-grade solution that will allow millions of fans around the world to interact with the Euros on the channel of their choice. For the first time they can engage through our website, the UEFA app or on social channels, we’ll be able to aggregate their votes and hopefully create the biggest ever sporting interaction.”