Yospace teams with SpotX for personalised advertisement replacement | Ad Tech | News | Rapid TV News
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Live and video-on-demand (VOD) broadcast stream manipulation and management firm Yospace has entered a partnership with SpotX to serve personally targeted replacement advertisements within live streams.

Yospace 4 May 2016Yospace says that by teaming with the video inventory management platform provider clients can open up ad spots in live TV ad breaks that were previously impossible to monetise when viewed online. It adds that replacement adverts benefit from the latest advances in personalised targeting, allowing broadcasters and advertisers to think beyond traditional age and gender data sets and develop their relationship with the individual viewer.

“As people consume television across different devices dynamic ad insertion provides an opportunity for broadcasters to make their advertising inventory more valuable and increase the price,” explained Léon Siotis, MD for the UK and Southern Europe at SpotX. “Our partnership with Yospace means broadcasters can decide whether to deliver a dynamically targeted ad in real time, in a given ad break across our global platform.”

Ad stitching by Yospace is performed server-side, resulting, says the company, in a solution that works across a multitude of connected screens. It says the result is that broadcasters have a single streaming workflow that can be applied to linear content across a whole ecosystem.

“Server-Side dynamic ad insertion, particularly for live simulcast, sits at the forefront of broadcaster thinking now and Yospace's expanding customer list, which includes DIRECTV, Sky, ITV and Channel 4, is evidence that we're seen as the experts in personalised ad insertion technologies,” added Yospace CEO Tim Sewell. “SpotX has built an equally strong reputation on the inventory management side, and we're delighted to welcome them as a partner. The relationship promises one-to-one user engagement with a robustness at scale to suit major online television audiences.”