DisneyLife falls foul of China’s digital media crackdown | OTT | News | Rapid TV News
By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]
China’s regulators have shut down Disney’s online entertainment service DisneyLife just four months after its launch with local partner Alibaba.

Alibaba had been delivering the over-the-top (OTT) video service since December 2015 via its T-Mall platform, following a multi-year licensing agreement with Disney. Subscribers paid RMB799 (US$122) for a Mickey Mouse-shaped receiver and one year’s membership of DisneyLife.

Alibaba has now offered to reimburse subscribers in full, according to the Alibaba-owned South China Morning Post.

The move comes just a week after China’s State Administration of Press, Publication, Radio, Film and Television told Apple to shut down the iBooks and iMovies components of its iTunes store. Apple, which launched its digital media store in China last September, says it hopes to get the services reinstated soon.

New regulations for the Management of Online Publishing Services have recently come into effect in China, limiting foreign content and partnerships between foreign media and local companies. The regulations introduce more stringent rules on the online publication of original or adapted “creative works”, including images, games, animation, comics, audio recordings and video.

The move is a setback for Disney as it prepares for the June launch of its $5.5 billion theme park and holiday resort in Shanghai.