Two-thirds of US households have a connected TV | Pay-TV | News | Rapid TV News
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There are now more connected TV devices in US households than pay-TV set-top boxes (STBs), says research from the Leichtman Research Group (LRG).

20130403 1260The HD and Connected TVs XIII report reveals that 65% of US TV households have at least one television set connected to the Internet via a video game system, a smart TV set, a Blu-ray player, and/or a stand-alone device such as Roku, Apple TV, Chromecast or Amazon Fire TV. This compared with 44% of homes in 2013, and 24% in 2010.

Among those with connected TV devices, three-quarters have more than one device, with a mean of 3.3 per connected TV household. Overall, there are more connected TV devices in US households than there are pay-TV STBs. Across all households (including those that do not have any of these), the mean number of connected TV devices per household is 2.1, while the mean number of pay-TV STBs per household is 1.8.

Looking as to why such connected devices are increasingly popular, LRG found that people with a connected TV generally regard them as easy to use. Indeed 70% of all with a connected TV agree that streaming services like Netflix are easy to access via connected TV devices, while 12% disagree. The study also found that 77% of TV sets in pay-TV households have a pay-TV provider's STB, with a mean of 2.2 boxes per pay-TV household.

By contrast, pay-TV subscribers tended to express little enmity toward STBs. A fifth of those with a pay-TV HD STB said that set-top boxes from TV companies were a waste of money, while 44% disagreed. Just over two-fifths of those with a pay-TV HD set-top box agreed that STBs from TV companies provide features that add value to the TV service, while only 16% disagreed.

HDTVs were found to be diffuse, with four-fifths of all TV sets in US households capable of viewing HD services. This figure was 34% only five years ago, and 3% in 2004. In an indication of what will be coming next, a third of non-4K Ultra HDTV owners say they have seen one in use and a quarter of such people are interested in getting one. This compared with 9% of those who have not seen a 4K HDTV.

“Connected TV devices are now in nearly two-thirds of all TV households in the US, and there are actually more connected TV devices in US households than there are pay-TV set-top boxes,” said ** Leichtman Research Group president and principal analyst Bruce Leichtman and author of the report. “New forms of competition from Internet-delivered video via connected TVs, along with technological innovations in the pay-TV industry, are allowing consumers to choose more options for accessing and watching TV than they have ever had before.”

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