Two-thirds of US households have a connected TV | Pay-TV | News | Rapid TV News
By continuing to use this site you consent to the use of cookies on your device as described in our cookie policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]
There are now more connected TV devices in US households than pay-TV set-top boxes (STBs), says research from the Leichtman Research Group (LRG).

20130403 1260The HD and Connected TVs XIII report reveals that 65% of US TV households have at least one television set connected to the Internet via a video game system, a smart TV set, a Blu-ray player, and/or a stand-alone device such as Roku, Apple TV, Chromecast or Amazon Fire TV. This compared with 44% of homes in 2013, and 24% in 2010.

Among those with connected TV devices, three-quarters have more than one device, with a mean of 3.3 per connected TV household. Overall, there are more connected TV devices in US households than there are pay-TV STBs. Across all households (including those that do not have any of these), the mean number of connected TV devices per household is 2.1, while the mean number of pay-TV STBs per household is 1.8.

Looking as to why such connected devices are increasingly popular, LRG found that people with a connected TV generally regard them as easy to use. Indeed 70% of all with a connected TV agree that streaming services like Netflix are easy to access via connected TV devices, while 12% disagree. The study also found that 77% of TV sets in pay-TV households have a pay-TV provider's STB, with a mean of 2.2 boxes per pay-TV household.

By contrast, pay-TV subscribers tended to express little enmity toward STBs. A fifth of those with a pay-TV HD STB said that set-top boxes from TV companies were a waste of money, while 44% disagreed. Just over two-fifths of those with a pay-TV HD set-top box agreed that STBs from TV companies provide features that add value to the TV service, while only 16% disagreed.

HDTVs were found to be diffuse, with four-fifths of all TV sets in US households capable of viewing HD services. This figure was 34% only five years ago, and 3% in 2004. In an indication of what will be coming next, a third of non-4K Ultra HDTV owners say they have seen one in use and a quarter of such people are interested in getting one. This compared with 9% of those who have not seen a 4K HDTV.

“Connected TV devices are now in nearly two-thirds of all TV households in the US, and there are actually more connected TV devices in US households than there are pay-TV set-top boxes,” said ** Leichtman Research Group president and principal analyst Bruce Leichtman and author of the report. “New forms of competition from Internet-delivered video via connected TVs, along with technological innovations in the pay-TV industry, are allowing consumers to choose more options for accessing and watching TV than they have ever had before.”
Add comment
  • No comments found