Seven unveils Olympic broadcast plans | Programming | News | Rapid TV News
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Australian commercial broadcaster Seven will dedicate three channels to its Rio 2016 Olympics coverage, following its successful A$100 million bid to secure the country’s TV rights.
Seven will also become an Australian team sponsor for the first time since the Sydney Olympics in 2000.

The channels providing coverage include the main channel, 7mate (tailored to sports such as boxing and weight lifting) and 7TWO, with sports such as equestrian and synchronised swimming.

“To give it some structure it made sense to go into female-skewed and male-skewed, plus the full snacking everything channel, which is Seven,” Kurt Burnette, Seven’s chief revenue officer, told Ad News.

“Then you've got the digital channel where you can watch whatever sport you want. You can go to Greco-Roman wrestling, sailing, swimming, golf – whatever you want.”

Live streaming will be available without charge, along with up to 600 hours of video-on-demand (VOD). There will also be up to 36 subscription-only streams providing comprehensive coverage, in what will be a first for Australian broadcasting.

Seven will cut advertising to eight minutes per hour from the ten minutes of spots it aired in previous Olympics Games coverage – equating to 60% less commercial content, or 16 advertisers instead of 32 per hour, according to the publication. There will only be 14 sponsors, Burnette confirmed.