Crunchyroll to distribute Kadokawa anime | VOD | News | Rapid TV News
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US-based online animation platform Crunchyroll will become exclusive digital distributor of Kadokawa anime titles, following a deal with the Japanese publisher for all territories outside Asia.

crunchyroll logo verticalIn addition, Crunchyroll will co-finance the production of Kadokawa’s future anime titles and help market Kadokawa’s printed publications and merchandise in North America.

Crunchyroll, which provides anime and Japanese content on-demand, claims to now reach more than 20 million users around the world (excluding Asia), up from 300,000 subscribers two years ago.

“Crunchyroll has established its firm position as the largest digital distribution platform specialising in Japanese content. Meanwhile, visitors at anime and pop culture events held in North America continue to rise year by year, demonstrating the increased popularity of Japanese content in the market. Kadokawa considers the North American market as the most important international market for the company alongside the Greater China and Southeast Asian market where we have an existing business presence,” said Masaki Matsubara, representative director and president, Kadokawa.

Kun Gao, GM, Crunchyroll, added: “The hunger for compelling anime, manga and light novel content is growing at an astounding rate throughout the world, and Kadokawa has always been at the forefront of creating that content. We look forward to working closely with Kadokawa to provide Crunchyroll fans with access to the anime, merchandise, and books that they have demonstrated they want time and again.”