Celtra sees 50% year-on-year growth for ad platforms | Ad Tech | News | Rapid TV News
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Online video ad technology firm Celtra has announced year-over-year advertising platform growth exceeding 50% in Q1.

celtraCeltra said it is seeing strong momentum in newly launched ad products and core capabilities such as video and programmatic creative. The company also continues to expand its international footprint with a new office opening in Singapore to support its growing list of global clients.

At the beginning of this year, Celtra strengthened its focus on selling software-as-as-service, and transitioned to a 100% self-service business model.

“We managed to transition all of our clients to a self-service model within a quarter, while growing revenue. Our sharp focus on software selling, customer enablement and support, instead of creative services, resulted in faster growth and improved productivity,” said Mihael Mikek, founder and CEO of Celtra. ”We’ve always been a predominantly self-service platform business. However, 15% of the business that we sold with creative and campaign management services had been using a non-proportional amount of company resources and became a focus distraction.”

Celtra provides advertisers a workflow solution that works with any ad tech infrastructure and allows brands to improve and control the quality of their digital advertising, with various ad formats and capabilities, and actionable insights. This includes AdCreator for mobile and cross-screen ad creation, creative serving and analytics.

“Advertising is a key touch-point of every brand’s customer experience,” added Mikek. “We see the user experience as the greatest lever for improving customer experience with advertising – it is incredibly important and a largely overlooked opportunity for improving true performance of digital advertising.”