NAB 2016: Hybrik bows cloud-based media workflow engine | Infrastructure | News | Rapid TV News
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The Hybrik transcoding company has launched a cloud-based service for managing large-scale media workflows.

hybrikThe offering provides cloud-based transcoding, quality control, accelerated file transfer, large-scale storage, and streaming.

At the core of the Hybrik system is a transcoding and quality control engine developed by Ove Bjelke-Holtermann, founder and CTO of Hybrik, who is well known in the transcoding space as the founder of Rhozet and the author of the Carbon Coder transcoding tool.

“I wanted to use my experience in large-scale transcoding systems to architect a cloud-based service that could deliver unmatched throughput,” said Bjelke-Holtermann. “There is a need in the market for a service that can cost-effectively scale to the enterprise level.”

Hybrik’s media processing can distribute the workload across thousands of machines, with integrated online services that facilitate dynamic scaling that manages millions of files and petabytes of media. Every function in Hybrik can be controlled through a public API, allowing full integration with customer workflows.

“Migrating Sony’s media processing to the cloud is a core strategic initiative,” said James O’Toole, director of Content Media Engineering at Hybrik customer Sony DADC. “Hybrik allows us to accelerate this transition by giving us superb transcoding and quality control at massive scale and with simplified management.”