Net Insight has launched Sye, a live OTT streaming solution.
Sye allows live content to be streamed with frame-accurate synchronisation across any type of screen, including linear broadcast TV, with no delay, according to the company.
"Sye completely revolutionises the way live OTT content is experienced, and will disrupt and change industry dynamics in a significant way," said Per Lindgren, senior vice president Live OTT at Net Insight.
"It harmonises live TV to all screens, which for the first time enables real time interactivity and audience engagement, providing new experiences that consumers want to be a part of and are willing to pay for. It also puts service providers back into the OTT value chain with new unique opportunities to generate revenue."
The content alignment includes live betting, voting and polling, as well as enhanced social and entertainment interactivity. In addition, companies can incorporate second-screen content, such as driver cams in motor racing, where the action is in sync across all screens.
Sye has already been successfully road-tested by Net Insight customer TATA Communications. The proof of concept test in November included a transcontinental OTT feed from a motor racing event in Singapore, delivered it to the UK with no delay between the live linear broadcast of the race and live stream viewed through an app.
"With OTT viewership growing at a phenomenal rate, making the second screen an extension of the first screen experience for live television has huge potential in activating and engaging audiences in new and exciting ways," said Fredrik Tumegård, CEO of Net Insight. "Our expertise and innovation in live television, and experience across the entire media industry, enables us to develop game changing solutions such as Sye, which are shaping the future of media and TV experiences."