The mobile platform, America Noticias, has been already used to stream live a pre-electoral debate among the political candidates. It also offers news content on demand in the form of videos, articles and pictures.

It includes a personalised menu allowing users to organise the news app content according to their interest and preferences.

The app is built with Applicaster’s new remote management system, which enables the Israel-based company to perform changes remotely and seamlessly. Its launch comes shortly after the start-up, which has developed other similar apps for Latin American partners like Telefe and Televisa, opened a LATAM-focused office in Miami.

“We are proud to bring news to our viewers wherever they are,” said Jose Hernandez, manager of America Digital, a division of America TV. “The new capabilities allow us to effortlessly manage the app and are a perfect fit for the way news is delivered in today’s fast paced environment.”

“We are excited about the launch of America Noticias, which embodies a great presentation of live broadcast events alongside personal viewer preferences,” added Laura Tapias, general manager of LATAM and Spain at Applicaster. “The continued partnership with America TV enables us to provide TV app solutions that are a perfect fit for the customer, and the audience they serve.”