Verizon Communications is beefing up its millennial content proposition by buying into AwesomenessTV with a minority stake.

It's not just an equity deal, as Verizon wants to bring its Go90 video service experience to bear in helping AwesomenessTV build a "first of its kind" branded video service with premium transactional content. The new premium service will be exclusive to Verizon platforms in the US, with AwesomenessTV holding rights to sell its content elsewhere.
AwesomenessTV's founder and CEO Brian Robbins will continue to lead the company along with President Brett Bouttier.