New Ooyala online video player claimed to raise premium performance bar | NAB 2016 | Events 2016 | Rapid TV News
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Premium video publishing, analytics and monetisation firm Ooyala has launched a new HTML5 video player designed for fast, consistent performance across desktop and mobile devices.

Ooyala 7 April 2016Ooyala says that its new online video player will enable premium video publishers and brands to deliver fast-loading, tailored video experiences that tap into all major ad and analytics services. It comes pre-integrated with Ooyala IQ, the company’s analytics solution for understanding player performance and user engagement metrics at a granular level.

The player supports all industry-standard streaming protocols, providing a consistent streaming experience for video-on-demand (VOD) content, as well as live streaming for both HTTP live-streaming (HLS) and Dynamic Adaptive Streaming over HTTP (DASH) across desktop and mobile devices.

Customers can also serve personalised content recommendations to viewers based on real-time contextual data, such as time, location and device, as well as historical content-viewing patterns.

The new player includes plug-ins for all major ad servers such as Ooyala Pulse, FreeWheel, Google DFP/IMA and LiveRail. It also supports IAB ad standards including VAST (2.0 and 3.0), VMAP and VPAID (1.0 for IMA and 2.0) from a pure HTML5 player without having to build multiple players to support Flash video or advertising. This, says Ooyala, reduces development costs while enabling publishers to serve a large variety of rich, interactive ads to drive the most revenue from their video inventory.

“We understand that the playback experience is crucial in engaging audiences, personalising content and fully monetising the experience. The new Ooyala Player gives the reliability and customisation our customers demand, with an open and modular framework to plug in business-critical services,” said Jonas Flodh, senior director, global product management for Ooyala. The player is also the hub for data-driven insights that help publishers understand their audience engagement and videos’ performance across their entire network and on all devices.”