According to a report from The Diffusion Group (TDG), The Future of TV Viewing, 2016-2025, online video will grow from 17% of total viewing minutes in 2015 to 38% by 2025, up 81%. At the same time, legacy TV is forecast to decline from 80% of total viewing minutes to 53%, down 34%.

The analyst suggests that its research provides further evidence that the video industry has entered an era of quantum media, something TDG forecast would come to pass by 2015. Yet even though the analyst believes that quantum media’s influence is now undeniable, there are few, if any, serious efforts to quantify how these trends will impact video viewing time over the next decade.

“Professionally-produced, TV-quality video is now accessible from a widening array of sources and services, in virtually any context, and on multiple devices,” notes Joel Espelien, TDG senior analyst and author of the The Future of TV Viewing, 2016-2025 report. “Though operators and networks are now aware of these trends, few have any idea what they mean for the future of TV viewing - that is, the extent to and rate at which they will redefine the viewing mix in the next decade.”