Indian subscription video-on-demand (SVOD) service providers Hungama and PCCW Media-owned Vuclip have sealed deals with BBC Worldwide at MIPTV for a raft of drama programming.
From April 2016, subscribers to Hungama will be the first in India to crime drama Prey (series one) starring John Simm as a man on the run; comedy drama Not Safe For Work; and sci-fi, comedy and horror drama Save Our Skins.Vuclip’s over-the-top (OTT) service, Viu, is now showing BBC dramas on-demand including the modern reworking of Tolstoy’s War and Peace, starring Paul Dano, Lily James and James Norton; and the BAFTA-nominated Doctor Foster.
“Over the last few months, we have seen an upward trend where BBC’s dramas are being increasingly snapped up by Indian clients for their linear TV and digital TV platforms,” said Myleeta Aga, SVP & GM of BBC Worldwide (India).
“With more and more Indians going online to watch their favourite dramas, we are excited to work with Hungama and Viu to satisfy viewers’ demands by bring critically acclaimed and highly rated BBC programmes to their subscribers.”
The deals follow hot on the heels of BBC Worldwide licensing more than 1,000 hours of documentaries to China’s Tencent for its digital video platforms.
