Discovery Networks has named Vera Buzanello as executive VP and general manager of Discovery Networks Iberia, responsible for Spain and Portugal.
Having previously led the distribution side of the business in Iberia, Buzanello returns to a market where she is well-established within the industry. Her new role has a central focus on defining and implementing the growth strategy of Discovery Networks in the region, which includes seven channels.
Based in Madrid, Buzanello will be reporting to Marinella Soldi, president and managing director of Discovery Networks Southern Europe.
With 17 years’ experience within the company, Buzanello recently led distribution strategy and affiliate relations for Discovery Latin America (DLA). She will retain oversight of key strategic distribution relationships for the LATAM region.
“Vera Buzanello will lead the way in bringing to life the Discovery commitment in the region, particularly with a focus on greater investment in content and local talent, while delivering our content to more screens”, said Soldi.
“My goal is to expand the business in both Spain and Portugal to offer Discovery’s innovative and high quality content to more viewers. I am fully committed to ensuring the Discovery brand becomes a stronger force amongst viewers, institutions, partners and investors in Iberia’s TV market,” added Buzanello.
In Spain, Discovery owns its own free-to-air DTT channel, Discovery MAX, and has recently reached an agreement to become a major content provider for Kiss TV, one of the new channels that will start airing by the end of the month. It also distributes Discovery Channel, Eurosport 1 and Eurosport 2 for pay-TV platforms.