Globecast has expanded its media management and playout capabilities with the addition of a video on demand (VOD) logistics service.
According to recent figures from Future Market Insights, the global VOD market was worth $48.93 billion in 2015, with that increasing at 8.3% compound annual growth rate through 2016-2026. The North American market is the largest, accounting for nearly $20 billion.
But while it’s now a de facto part of the media landscape, VOD content preparation and delivery presents a real challenge for content suppliers. Globecast makes creating and delivering VOD packages simple by handling the considerable complexities of supplying content that satisfies the differing requirements of each platform.
The company assembles VOD content packages with all the relevant metadata, languages, graphics, subtitles and promos in the technical formats demanded by individual VOD platforms globally. Globecast is able to use its linear channel management skills to provide quality control for VOD content. It also manages an extensive network of VOD platform affiliates to help its clients distribute their content easily.
“Going far beyond distribution, this involves taking the headache of meeting the complex specifications of all the platforms away from our customers, helping them package their content with the right metadata, subtitles, languages, artwork and deliver it with guaranteed quality,” said Peter Elvidge, head of global media management, Globecast.
“VOD logistics increases Globecast’s ability to enhance content providers’ profitability by delivering efficient media management, distribution, monetisation and contribution solutions.”
The company has solutions for a range of broadcaster needs, including handling local channel branding through advertising management, compliance work, rights management services, advanced content selling tools and analytics for all online video services. The company has been busy lately, signing new deals with broadcasters Bestseller Channel and Soyuz TV.