Riley will lead the Mediamorph sales team across all products, verticals and territories.

Early in his career, Riley supported the growth of AMC Networks and was later tapped to join the launch team of E! Entertainment Television. At E!, he grew strategic sales, including early DBS deals with DirecTV and DISH. Riley joined TVN in 2000, where he is credited with establishing a global video-on-demand (VOD) platform and crafting industry-wide deals, with major MVPDs and leading premium content providers.

During his tenure, Riley orchestrated solutions for C3 dynamic ad models, live-to-VOD Olympics coverage, a national subscription VOD (SVOD) service, and enabled new business verticals in hospitality, airline and OTT services. In 2009, TVN merged with Avail Media and was later rebranded Vubiquity. Riley was honoured in 2014 as the youngest inductee to the Cable Centre’s Cable TV Pioneers.

“Jim has always been an industry thought leader and advocate for innovative solutions that meet the demands of a changing global media business,” said Eddy Zervigon, TVN board member and former Morgan Stanley managing director. “As media deals grow increasingly complex and personalised TV evolves, I predict that Jim will apply his expertise to expand the Mediamorph value proposition and create monetisation opportunities for content owners, providers and distributors.”

Riley will be tasked with opening and developing customer relationships in new markets across the globe, enabling clients to maximise revenues from the explosive growth of SVOD, OTT and other new video consumption models.

“Jim understands the significant changes facing the media space and he knows how to address them - just as he did with a nascent VOD industry,” said Rob Gardos, CEO at Mediamorph. “Jim will help Mediamorph drive innovative leading-edge solutions for a changing industry. Adding Jim to the team allows us to transition Steve Pitts to a larger delivery role as EVP - Global Services, working more closely with strategic customers.”