The LC-40W35 TVs feature Rovi’s G-Guide and offers advanced tagging and search capabilities, so users can search, organise and view programmes across a common theme, keyword or celebrity name.

“Consumers look to Sharp to provide search and discovery capabilities that help them find video content across multiple platforms and services,” said Akihiro Munatoshi, vice president, head of domestic business unit, digital information appliance division, Consumer Electronics Company, Sharp. “Working with Rovi enables us to enhance our LCD TV solutions so our customers can receive an unparalleled entertainment experience, as already proven with the integration of G-Guide on our Blu-ray disc recorders product line.”

“Our expansion with Sharp shows how popular Rovi’s G-Guide is among Japanese consumers and that the biggest brands in the world are using Rovi discovery solutions to create stronger, more seamless search experiences for their customers,” said Michael Hawkey, senior vice president and general manager of discovery, Rovi. “G-Guide gives service providers and consumer electronics manufacturers the ability to differentiate their own offerings in an increasingly saturated marketplace. With advanced programming functionality, they can rest assured that viewers will be able to find the content that will fit their tastes.”