One of the best-kept secrets in Spanish free-to-air (FTA) TV has been unveiled: Mediaset has revealed the outline of its new DTT channel.
In an intriguing advertising move, Mediaset scheduled the first ad of the new network during the broadcast of Big Brother VIP, one of the most watched shows on its main FTA channel, Telecinco. The new channel will be called Be Mad TV and will become the media group's seventh network in Spain.
In a short video Mediaset announced that the channel will start airing soon. Through the move, the media group also quelled rumours of possible signal-renting, which had even pointed to the launch of CNN's Spanish network.
Although no more details have been revealed, the channel's schedule is expected to be already defined, as the six DTT signals awarded in October 2015 have to start airing by 28 April.
For now, each of the awarded groups seem to have chosen a different business model. Atresmedia launched Atreseries, a channel that had been airing across the Americas for over a year; Grupo Secuoya will air Ten, a traditional, in-house produced network; and Kiss Media reached an agreement to fulfil its schedule with Discovery Networks' programming. Real Madrid TV is not expected to change much, as it already broadcasts in Madrid's region and online, and 13TV is already using the new frequency slot for itself, as before it was using a rented space owned by Unidad Editorial.