More than seven in ten mobile subscribers to Vodafone Spain watch TV content on a second screen, which is why the British telco is adding Spain’s free-to-air (FTA) networks to all its mobile packages.

In addition, getting subscribers to use larger amounts of data is key for Vodafone, so the company is also increasing data packages as well as trying to raise demand and consumption.
The mobile TV option is part of a bigger plan to revamp packages and rates across its mobile, fixed and pay-TV businesses.
Through the move, Vodafone confirms the importance of video to telecoms packages both on mobile and fixed networks, and especially through fibre-to-the-home (FTTH). Indeed, the telco is Spain's second largest pay-TV operator, a position achieved after the integration of ONO's fibre operation.