The Spanish telco announced its plans for video expansion across Latin America less than a month ago, with its plans quickly coming into effect. Premiering first in Uruguay, Movistar Play will also launch in Costa Rica before the end of the month.

Although local strategies have not yet been unveiled, it's known that Telefónica plans to start similar operations in Peru, Ecuador, Nicaragua and Panama within the next few months.

Once the aggressive OTT expansion is complete, Movistar's video-on-demand (VOD) and streaming platform will be operating in 12 Latin American countries – including Colombia, Chile, Argentina and Brazil – becoming a solid alternative to other pan-American services such as Claro video and Netflix.

Currently, Movistar Play enables subscribers to access a similar catalogue of 3,000 VOD titles no matter what country they are in.