LeEco looks to India, US for 2016 expansion | OTT | News | Rapid TV News
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Smartphone and OTT video provider LeEco (formerly LeTV) is targeting India and the US as its two major markets outside China in 2016.

The Chinese company already claims to have broken records for online smartphone sales in India after launching its first product in India in January 2016, and partnering with over-the-top (OTT) content providers YuppTV and Eros International.

“We are striving for many more partnerships with Indian media houses in the upcoming months. We are also looking at building a huge content library, be it through partnerships, acquisition or self-produced content,” Atul Jain, COO, smart electronics devices, LeEco India, told Indiantelevision.com.

A LeEco ‘super TV’ will be launched in India in the second quarter (Q2), with the company attempting to replicate its business model in China whereby its Internet-enabled devices are bundled with video content.

The company has already established content distribution networks (CDNs) in Delhi and Mumbai, with plans to expand cloud networking to ten more cities in the country.

“LeEco already has 650 CDN networks through the cloud across the world. This is in compliance with LeEco’s Chinese model of strengthening its delivery network to boost the smartphone business and maximise profit,” Jain added.

Following India and the US, its hottest expansion targets are reportedly in other APAC countries such as Indonesia, Singapore and Malaysia.