Online TV consumption still low in Colombia says CRC | Online Video | News | Rapid TV News
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Less than three (2.7%) in 100 Colombians use the Internet as their main platform to watch video and TV content, according to figures published by the Comisión de Regulación de Comunicaciones (CRC),

video onlineThe CRC, which will publish an extensive report on Colombia's TV habits later this year, found that one in four Colombians do sometimes use the Internet for that purpose, but always combined with more traditional TV.

Of those consuming some kind of online video content, 76% use YouTube, while 14.3% use social media and only 9.7% watch video-on-demand (VOD) platforms.

The report’s figures are, however, lower than other recent reports, such as Ericsson's latest Consumer Lab, which says that a third of Colombia's TV time is already being spent on VOD services and that the country is actually leading mobile video penetration in Latin America.

The CRC believes a new telecom scenario is opening up and driving regulatory challenges. “Thanks to service convergence, there is a more open and competitive market, and new models always involve challenges for regulators,” said Germán Dario Arias Pimenta, executive director, CRC.