BBC taps Wazee Digital for content portal | Infrastructure | News | Rapid TV News
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Wazee Digital has launched a business-to-business content portal for BBC Worldwide’s global sales team to enhance the marketing of programmes to broadcasters from around the world.

Wazee has created an interactive interface that enables the BBC Worldwide sales team to communicate with their buyers on new and old content, feature titles and notes specific to their buyers by using a customer playlist feature.

The platform was built around the Wazee Digital Core platform, which manages the complex tasks of video content acquisition, effective workflow, universal access, metadata management and automated delivery to any affiliate on any screen. Wazee Digital Core integrates multiscreen video logistics with workflow intelligence.

“It’s been exciting to deploy Wazee Digital’s content management platform for BBC Worldwide, who has one of the richest catalogues of content of any distributor in the world,” said Harris Morris, CEO at Wazee Digital. “Our Core platform is built entirely around the demands of high volume, dynamic video infrastructure to provide everything content owners and distributors need to manage and deliver their content.”