AsiaSat adds LoveNature content to 4K channel | 4K/UltraHD | News | Rapid TV News
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AsiaSat will be showcasing Love Nature’s original 4K natural history documentaries and series on its free-to-air (FTA) ultra HD channel 4K-SAT, following a deal will Multi Channels Asia.

“Asia is leading the worldwide trend toward 4K content, AsiaSat and its content partners are championing this new technology with the launch of 4K-SAT. Our spectacular wildlife and nature content will provide 4K-SAT’s audiences a front row seat to the wonders and perils of our natural world,” said Jo Parkinson, managing director, Love Nature (International).

The channel, operating at 122° East on the AsiaSat 4 satellite, currently broadcasts full Ultra HD (UHD) videos and documentaries covering fashion and lifestyle.

Sabrina Cubbon, vice president, marketing and global accounts, AsiaSat, added: “We are very excited to bring Love Nature’s exclusive and compelling 4K content to our audiences and proud to pioneer the introduction of true UHD content to Asia via a permanent channel on AsiaSat 4. We look forward to working with Love Nature to bring more unique, natural history UHD content to our region”.