Viu video-on-demand service launches in India | VOD | News | Rapid TV News
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PCCW Media’s over-the-top (OTT) video service Viu is now available in India, providing a raft of Bollywood and English content either with, or without, paid subscription.

The video-on-demand (VOD) service, powered by Vuclip adaptive transcoding technology, will deliver more than 42,000 hours of content through partnerships with Reliance Big Entertainment, Sony Music, Zee Digital Convergence, Tips Industries, Balaji Motion Pictures, Rajshri Entertainment, Unisys Infosolutions, Shemaroo, Anand Audio and BBC Worldwide.

Some 17,000 hours of Bollywood and Indian regional language films are now available for Android mobile devices and PCs, along with English TV series such as The Kennedys, Allo Allo, Critical, Olympus, 19-2 and The Clean Break. Thousands of music videos will also be streamed on-demand via the OTT service.

“Our mission is to entertain the one billion plus consumers in India by providing them with a service that they can fall in love with. We will strive hard to push the boundaries of technology, media and experiential design through our state of the art design and technology centres in US, India and Beijing and our global teams in over ten countries,” said Nickhil Jakatdar, founder and CEO, Vuclip.

Viu offers viewers free access to thousands of videos, while access to additional premium content is charged at INR99 per month.

FreeCharge will be a preferred payment wallet partner for Viu and will offer a free one-month trial subscription as well as offer cash back deals for premium subscribers.

eBay India has also signed on as a strategic distribution partner and will offer various packages and bundles related to Viu.

Vishal Maheshwari, country manager, Vuclip India, added: “We are dedicated to tailoring our offerings to Indian consumers. In a country which has 25-plus languages and data cost sensitive consumers, this means accurate discovery, ease of payment and ability to view videos more than once.”

An iOS-based version will be available soon from the Apple Store, said the company, which also offers the Viu OTT service in Malaysia, Hong Kong and Singapore.