Launched in 2015, inTheBOX.TV targets pay-TV in the CEE region with a portfolio of channels carrying content relevant to broad range of target groups, from women, to men, younger, mid-age, urban, and more. Each channel is divided into thematic components where each day of week/day part is dedicated to a selected theme while weekends are reserved for selected content.

InTheBOX.TV first launched its channels in July 2015. SBB Serbia, Telemach Slovenia, Telekom Slovenia, Telemach BiH, ELTA-Kabel and numerous smaller operators in Slovenia and BiH already distribute the channels.

The three new channels for VIPnet — Dr.Fit, Woman and Planet Earth — fit into this model. Dr.Fit aims to show healthy lifestyle content from physical and mental health to nutrition habits while Woman is, as it suggests, a lifestyle channel made by women for women. Planet Earth is a docu-channel combining history, art, science, societies, real life adventures, nature and wildlife, mysteries, disasters, true travel and more.

“We are excited to launch our channels on VIPnet, and hence bring our content to Croatian viewers for the first time,” said InTheBOX.TV spokesperson Magdalena Malinova. “[The market for] pay-TV channels is highly fragmented and fairly saturated so it is our mission to bring fresh and unique content to our viewers and innovative business model to our partners-operators. We are delighted that Telekom Austria Group has recognised InTheBOX.TV as a valuable partner and we’re looking forward to develop our businesses together.”