Google Sites ranked as the top video content property in January, while AOL was the top video ad property, and VEVO topped the list of YouTube partner channels, says the latest comScore Video Metrix.
According to the data, Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in January with 174 million unique viewers. Facebook ranked No 2 with 84.2 million viewers, followed by Yahoo Sites with 56 million, Vimeo with 47.1 million and CBS Interactive with 45.4 million.
Meanwhile, AOL ranked No 1 in video ad reach, serving ads to 41.5% of the total US population in January. BrightRoll Platform came in second with 47.2% reach, followed by SpotX Video Advertising Platform with 44.7%, LiveRail with 41.8% and Google Sites with 37.3%.
And, the January 2016 YouTube partner data revealed that video music channel VEVO climbed into the top position in the ranking with 42.8 million viewers. UMG occupied the No 2 spot with 42.3 million unique viewers, followed by BroadbandTV with 39.4 million, SonyBMG with 37 million and Machinima with 24.5 million.
comScore recently completed its merger with Rentrak in a deal that will create a cross-platform measurement company built on the analysis of audiences, brands and consumer behaviour at scale.
Meanwhile, AOL ranked No 1 in video ad reach, serving ads to 41.5% of the total US population in January. BrightRoll Platform came in second with 47.2% reach, followed by SpotX Video Advertising Platform with 44.7%, LiveRail with 41.8% and Google Sites with 37.3%.
And, the January 2016 YouTube partner data revealed that video music channel VEVO climbed into the top position in the ranking with 42.8 million viewers. UMG occupied the No 2 spot with 42.3 million unique viewers, followed by BroadbandTV with 39.4 million, SonyBMG with 37 million and Machinima with 24.5 million.
comScore recently completed its merger with Rentrak in a deal that will create a cross-platform measurement company built on the analysis of audiences, brands and consumer behaviour at scale.
