RFD-TV to premier rural retailer show | Programming | News | Rapid TV News
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RFD-TV has announced the premiere of a series featuring community-minded retailers in the US.

The 30-minute show, On the Road with Noble Outfitters, will be filmed on location at stores across America. The stars of the show are independent retailers who have helped shape their community and have provided rural Americans everything needed to manage their homes, ranches, farms and lives.

“These privately owned shops were the foundation of strength in America for the westward expansion more than 150 years ago, and are just as relevant and important today,” the network said.

The show was conceived by host Dan Costa, founder and CEO of Noble Outfitters, who was 14 when he started working full-time to provide for his family. He eventually become an accomplished chef as well as produce distributor and tactical clothing retailer.

The show also will feature local recipes that are favourites within each community, and introduce children who are achieving their dreams at a young age, in the Noble Children of Tomorrow segment.

RFD-TV continues to expand its presence. The RFD-TV/The Weather Channel Farm & Ranch Forecast launched last January to assist those involved with production agriculture as they make the weather-based decisions vital for the success of their operations.