Smart inks UFC partnership | Mobile | News | Rapid TV News
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Smart, the Filipino mobile services provider, and UFC, the world's largest mixed martial arts organisation, have announced a multi-year partnership.

Smart will be the official and exclusive mobile carrier of the UFC in the Philippines, and will introduce consumer promotions and marketing activities aimed at UFC fans and subscribers of Smart Bro, the telco's mobile broadband brand.

Smart Bro subscribers will get special access to UFC fan events and experiences, as well as the opportunity to meet and interact with top UFC athletes. Smart Bro subscribers also will gain exclusive access to live viewing parties throughout the year, and chances for premium co-branded items.

Smart will also be a provider of UFC Fight Pass, a digital platform providing fans with exclusive UFC content and access to the world’s largest library of fight content.

“The Philippines continues to be one of UFC’s strongest markets in Asia and a blueprint for our growth in the region,” said Kenneth Berger, EVP and GM, Asia, at UFC. “With our massive fan base and huge media interest in our sport, combined with the runaway success of our inaugural sold out Manila event, we want to be able to provide as much opportunity as possible for fans to interact with UFC. This partnership is a huge step in that direction.”