Telestream, NewBlue debut Post Producer Titler Engine | Infrastructure | News | Rapid TV News
By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]
Telestream and NewBlue have released the Post Producer Titler Engine to boost the creation of regional variations required for US national TV spots.

The job can be a daunting and expensive task, and is frequently referred to as ‘bagging and tagging’ by any editor unlucky enough to be asked to do it.

The Titler Engine automates the creation of these numerous assets, inserting appropriate local content and outputting unique versions, often numbering in the hundreds without any human intervention.

Developed in partnership between the two companies, Post Producer Titler Engine is powered by NewBlueFX and runs on Telestream’s file-based content assembly service, Post Producer, part of the Vantage media-processing platform.

“The Post Producer Titler Engine does for file-based content creation what broadcast titling systems do for live over-the-air broadcasts,” said Paul Turner, vice president of enterprise product management at Telestream. “However, in the world of multi-platform distribution, automation not only drastically speeds up what was previously a tedious process, but it also reduces the possibility of error significantly.”

With Post Producer Titler Engine, editors and other personnel also can submit an Excel CSV file that may contain hundreds of text variations, into a Vantage workflow, and the Post Producer will create individual files for each iteration, and deliver them for playout or for use in other Vantage workflows.

“Using NewBlue’s TitleFX API, NewBlue and Telestream’s engineers were able to seamlessly integrate dynamic 3D animated titling into the sophisticated Vantage automation platform with very little effort,” said Todor Fay, NewBlue CEO and co-founder. “Being able to automate title creation on this scale, and at this quality, will save customers tremendous amounts of labour and associated costs."