The platform will focus on the production house's catalogue, one of the largest content portfolios in the region, but will also offer films and series from other Latin American and international programmers.

Indeed, Veo users strongly criticised the platform for basing most of its VOD offering on Televisa's soap operas.

Televisa has also announced plans to create content for bim specifically suited to an online audience.

“Both Televisa's content and its allies’ are unrivalled in the region, which is why subscribers will find a variety of titles which cannot be found on any other player,” said Carlos Sandoval, blim's general manager. “No doubt blim will become the preferred online entertainment option for Mexico and Latin America.”

blim has launched on iOS and Android mobile devices, smart TVs and computers, and can be subscribed to at blim.com. Content is available in both original language and dubbed into Spanish, with a subtitles option as well.

The launch comes shortly after Manuel Gilardi, digital VP and new media at Televisa, said that the company was ready to revamp its OTT strategy. Regarding Veo, Televisa hasn't stated yet whether or not it will continue to operate.