MWC 2016: Orange uses Samsung S7 hook to drive smart TV sales | MWC 2016
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Coinciding with the Galaxy S7 launch at the Mobile World Congress 2016, Orange Spain has announced it will distribute its smart TV line together with Samsung's new flagship phone.

fibra iptvWith each Galaxy S7 (€719 for the 32Gb version) the French telco sells, a Samsung Full HD 32'' J4500 smart TV will be included. Also, Orange customers pre-booking an S7 or S7 edge will receive Samsung Gear virtual reality glasses.

Through the offer, which is available to convergent IPTV subscribers, the telco is strengthening its partnership with the Korean manufacturer.

Orange, and its recent acquisition Jazztel, have been distributing smart TVs since December as a part of their convergent strategy, aiming to draw more customers to pay for fibre-based Internet and IPTV. In addition, Orange has stated that it sees smart TVs as a tool to increase access to its multimedia TV features, such as its video-on-demand (VOD) catalogue and portfolio.

For the first time since it started offering TV in Spain, Orange is experiencing real growth, and reported that it tripled its pay-TV subs during 2015.