First LTE broadcast in LATAM takes places in Brazil | Online Video | News | Rapid TV News
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The first Latin American LTE broadcast has been transmitted in Brazil during the Rio Open tennis tournament.

A tv movilA live video signal was distributed through Claro’s 4G network for Samsung S5 and S6 smartphones as a pilot experiment. The América Móvil company carried out the broadcast in partnership with Net, Qualcomm, Ericsson, Globosat and Samsung.

According to local media, the mobile HD signal had a three-second delay compared to Sportv's pay-TV feed.

“Such delay is acceptable, as it's still faster than the unicast,” explained Márcio Carvalho, América Móvil's marketing director for Brazil, during the project's presentation. “4G broadcast is better for large groups of audience, while unicast suits on-demand and individual consumption.”

“We're at the beginning of the road, we have still to study business models, whether it's better for shows or local sports events,” added Carvalho. “Samsung S6 Exynos line supports LTE broadcast, but the feature is not active. S6 smartphones have the technology, but they are not ready.”

Around the globe, several LTE broadcast tests have taken place during the last year such as Vodafone and Thomson’s partnership to offer a live mobile experience during a Valencia CF vs. Celta de Vigo game in Spain.