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Digital ads top TV in movie studio marketing mix

Media Investment Joseph O'Halloran 16-12-2018
One of the prevailing business trends for 2019 has been the continued drift of marketing dollars towards digital platforms and away from traditional TV,  and a new study by Neustar has confirmed this pattern.
neustar 16Dec2018

PlayStation Vue outshines premium streaming TV providers in the US

Media Analysis Editor 16-12-2018
The streaming platform universe is wide and varied and streaming content providers are pushed to deliver more content than ever while exceeding viewer expectations for streaming quality, this is a key area of differentiation and one shown by the Sony PlayStation Vue says data from Conviva.

Planeta Junior begins Italian licensing for Find Me In Paris

Deals Joseph O'Halloran 16-12-2018
Global kids’ content producer and distributor, Federation Kids & Family has racked up more licensing partners for its premium time-traveling ballet series Find Me In Paris.
finmeinparis 18Sep2018

Post presents personalised subscription packages in Luxembourg

IPTV Editor 15-12-2018
Luxembourg IPTV service PostTV is claiming to be among the first distributors worldwide to implement what it calls a ground-breaking SVOD feature onto its platform.

Nordic streaming services gain momentum

VOD Editor 15-12-2018
The appetite for streaming services among Nordic consumers is continuously rising says research from Mediavision which calculates that currently 5.3 million households in the region subscribe to at least one SVOD streaming service.

Ideal hooks Bluefish444 editing systems for live sports editing

Infrastructure Editor 14-12-2018
Addressing the needs of a Malaysian broadcast client, media systems integrator Ideal Systems has tapped Bluefish444 IngeSTore and Adobe Premiere Pro CC for edit-while-record capability enabling recording, archiving and shot logging for live sport.
Bluefish444 Ideal Systems Live Sports PR

Fremantle beefs up international content exec team

Major Businesses Editor 14-12-2018
Reflecting its ambition to grow both sides of its content business, global distributor Fremantle has announced the promotions of Angela Neillis to senior vice president, non-scripted content, and Rebecca Dundon to vice president of scripted content.
fremantle 16 oct.2018

Smithsonian launches D2C offering

OTT Michelle Clancy 14-12-2018
Smithsonian Networks, the joint venture between CBS Corporation's Showtime Networks, Inc. and the Smithsonian Institution, has launched the Smithsonian Channel Plus in the US, an ad-free subscription on-demand streaming service.
smithsonian 14 dec 2018