In the latest of a number of changes since Viacom acquired the UK’s fifth largest broadcaster from Richard Desmond, Channel 5 has now rebranded its Demand 5 video-on-demand service to My5.
The refresh and new content is said to be part of a longer-term strategy to grow on-demand viewing of Channel 5’s content across multiple screens and platforms, building on what the channel claims is Demand 5’s strong growth across 2015.
As it continues with the rebrand of the VOD offering, Channel 5 will be adding to the extent of its content library. It is to launch a new range of My5 exclusives and box sets in addition to the ability to catch up with programmes from across the Channel 5 family such as the core Channel 5 broadcast channels, 5STAR, 5USA and Spike. These include Channel 5’s most popular catch-up content from Celebrity Big Brother, The Yorkshire Vet and Gotham to Lip Sync Battle UK, GPs: Behind Closed Doors and The X-Files.
My5 will also offer new personalisation features, including the ability to favourite shows, keep track of what has been already watched, and the ability to pause viewing on one device, resuming on another.
The new service is available immediately and will be rolled out across all iOS and Android phones and tablets, and on a new website at my5.tv. It will replace Demand 5 across smart TVs, set-top boxes, games consoles and other platforms in the coming months. Alongside My5, a brand new channel5.com will focus on providing programme information and promotion.
“Consumers increasingly expect a much more televisual and immersive experience from on-demand services,” commented James Tatam, director of digital media and commercial development at Channel 5. “We’ve designed My5 to enable viewers to focus on finding and watching great programmes and nothing else.”