4K Ultra HDTVs reached 40% of US retail placements at the end of 2015, according to market research group gap intelligence/Quixel Research.
And as 4K Ultra HDTV sales accelerate, it’s taking a toll on full HD 1080p HDTVs, which have dropped in shelf share from 71% a year-and-a-half ago to 46% of the shelf today.
Ultra HD is also being used as a reason to get shoppers to trade up to a new TV. A full 50% of all TV ads placed during the month prior to Super Bowl weekend were for 4K units. By contrast, just over 20% of all ads in 2015 were for Ultra HD, said the research group.
Meanwhile, entry-level 720p TVs have remained flat, and sales of OLED TVs are slowly growing market share, although LG’s exclusive control of the sector has meant that it remains a small percentage of the overall mix.
Ultra HD is also being used as a reason to get shoppers to trade up to a new TV. A full 50% of all TV ads placed during the month prior to Super Bowl weekend were for 4K units. By contrast, just over 20% of all ads in 2015 were for Ultra HD, said the research group.
Meanwhile, entry-level 720p TVs have remained flat, and sales of OLED TVs are slowly growing market share, although LG’s exclusive control of the sector has meant that it remains a small percentage of the overall mix.
