Currently racking up large audiences at home for the lavish production based on Tolstoy’s classic novel, the BBC’s War And Peace is now gaining traction outside the UK.
War and Peace is a BBC Cymru Wales Drama, in partnership with The Weinstein Company and BBC Worldwide/Lookout Point. The corporation’s commercial arm, BBC Worldwide, has revealed that Russia’s major free to air broadcaster Channel One is the first to acquire the show, which had a weekly series average of 7.2 million (24.4% share) viewers in the UK.
“It is fitting that Russian audiences will get the chance to enjoy this thoroughly modern adaptation of Tolstoy's classic novel,” commented Paul Dempsey, president global markets, BBC Worldwide. “They'll join millions of viewers around the world who have been enthralled by Andrew Davies’s stunning interpretation of War and Peace.”
The drama has also been sold to LeEco in China; ELTA in Taiwan; India’s Vuclip; KBS and SK in South Korea; ABS and CBN in the Philippines.
BBC Worldwide previously announced the epic series had presold to Estonia (ETV), Greece (OTE), Lithuania (LNK), Israel (YES), Australia, Benelux (BBC First), Sweden (SVT) and Denmark (TV2). The Weinstein Company has licensed the series to the flagship channels of A+E Networks – Lifetime, A&E, and History – in the US.