Tencent teams with ESPN in exclusive digital partnership in China | Online Video | News | Rapid TV News
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One of China’s leading providers of online products and services, Tentcent, is partnering with sports broadcast giant ESPN to distribute local versions of the latter’s content.

The exclusive, and what is called ground-breaking, agreement builds on Tencent’s global user base and ESPN’s expertise in sports content creation.

Henceforth, Tencent’s live sports coverage and digital products in China will now feature exclusive Mandarin ESPN content, both localised and original, initially focused on the NBA and international football. Tencent’s QQ Sports online sports portal will help ESPN establish its most significant digital presence ever in China by launching an ESPN section. ESPN’s content will also be integrated across other QQ.com channels and sections.

ESPN will deliver a selection of its English-language NBA and soccer information and videos to be translated and published on QQ Sports. The agreement has the potential to expand to other sports over the course of the deal.

“Every single day, hundreds of millions of people watch streamed sports games and read sports news on Tencent,” commented SY Lau, senior executive vice president of Tencent and president of its online media group. “We’re really pleased to establish this relationship with ESPN, a world leading sports media group. It will accelerate Tencent’s development as a comprehensive and professional digital platform and set benchmarks for the Chinese sports media sector.”

Added Mike Morrison, vice president and general manager, ESPN Asia Pacific: “We’re excited to expand ESPN’s reach in China. Chinese fans have great knowledge and passion for sports, and bringing together the strengths of Tencent and ESPN will mean they get the best content and coverage across world-class digital products.”