MTV premieres Super Shore across Europe, Latin America | Pay-TV | News | Rapid TV News
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Super Shore, the first co-production between MTV's Southern Europe and Latin America units, is preparing to premiere simultaneously across Spain, France and Spanish-speaking America.

supershoreThis will be the Viacom format’s fifth edition, with four participants from Mexico's Acapulco Shore and three from Spain's Gandía Shore, plus Brazil's Igor Freitas and Italy's Elettra Miura Lamborghini.

The reality show will premiere tonight (February 2), and is then scheduled for the Sunday night slot on MTV across Latin America, France and Spain. And in an effort drive audience's towards its TV everywhere platform, MTV Play will air the first episode for Latin American mobile users two hours before it appears on linear TV.

The show was filmed in several locations, starting with the Greek island of Mykonos after Ibiza rejected the project. Madrid is also one of the selected cities, while the other locations remain secret.

Commercially, Super Shore is MTV's first attempt at a glo-cal production. “We are looking to create a single unit of content that can work in many territories,” explained Laura Abril, VP for youth and music brands, Viacom, Southern Europe. “If it works well, we will probably consider more glo-cal productions.”

As with previous editions, social TV will be an important factor in Super Shore. All updates will be available on Twitter at @mtvspain and @gandiashore, y, and under the #MTVSuperShore hashtag.