iQIYI to debut anime adaptation of Cerberus | VOD | News | Rapid TV News
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China’s iQIYI will be the first platform globally to stream the anime adaptation of Japanese mobile game Cerberus – with its online release on 11 March.
The animated series, Long Xin Zhan Ji, or War of Dragon Heart, is jointly produced by the Baidu subsidiary iQIYI and Japan’s TV Tokyo, GREE, Medialink, and Children's Playground Entertainment.

Long Xin Zhan Ji – which has been 15 months in the making – will air in Japan on TV Tokyo in April and in Southeast Asia later in 2016.

Following its TV and online premiere, iQIYI will use its video-on-demand (VOD) platform, and gaming and e-commerce capabilities to launch sales of Long Xin Zhan Ji related games and merchandise globally.

“Japan is the leader of Asia’s animation industry, and as the first non-Japanese company to join and lead a production committee for an animated series in Japan, we are very excited to co-operate with top-tier industry players to explore a new co-operation format and business model,” said Xiaoxuan Yang, VP and head of animation, iQIYI.

“In addition to streaming on iQIYI in China, Long Xin Zhan Ji will air on Japan’s most popular TV station for animated shows, TV Tokyo. This project demonstrates how Chinese companies such as iQIYI are playing a larger role in Asia’s animation industry.”