Dailymotion has entered a global strategic partnership that allows advertisers to directly purchase mobile in-stream inventory and to reach its worldwide audience through the AdMaxim interface.
Dailymotion’s premium video catalogue includes thematics such as music, sports, gaming, cinema and comedy, and AdMaxim has been building a relationship and expertise with entertainment–oriented brands. The two parties see the partnership as aligning with their background within the entertainment industry and is an opportunity for them to develop even more synergies.
The online video giant boasts 3.5 billion views per month and in this first collaboration, its sales house, Dailymotion Advertising, has implemented an OpenRTB integration between its global private ad exchange, Dailymotion Exchange (DMX), and AdMaxim’s demand side platform (DSP). This is designed to enable AdMaxim’s clients to benefit from instant and secure access to DMX’s mobile in-stream inventory, including mobile web and in-app inventory, on smartphones and tablets.
Moreover, OpenRTB integration also grants enhanced targeting opportunities to advertisers, with an expanded portfolio of contextual, socio-demographic and behavioural criteria. Buyers will be able to bid on the open auction and create customised private deals, tailored to their business goals.
“Mobile has become a major device on which Dailymotion viewers watch videos and our ad inventory has thus been growing at a very rapid pace over the last two years. We definitely think mobile first now,” remarked Damien Pigasse, chief revenue officer at Dailymotion.
“Consequently, we strive to enable advertisers to make the most of our audience potential on smartphones and tablets and helping them engage viewers, on a global scale and through granular targeting options. We are convinced that AdMaxim is a key partner that will help us achieve our goals.”